Decathlon in figures
Vitality and Responsibility : both of these values, values that Decathlon has been founded on for the last 40 years, are shared by more than 70,000 team mates worldwide. Being bold, thinking outside the box and pushing the boundaries – this is what guides everything we do.
Our teams have been serving sportspeople since 1976, working at the heart of the action so as to understand their needs. Decathlon’s product managers, designers and engineers have all stood pitch, court, track and pool-side in order to fine-tune our highly innovative products.
For us, sport is first and foremost a source of enjoyment and well-being. This is why our 20 Passion brands offer products designed to make it easier to enjoy sport, regardless of user age or ability.
Overseeing product design like this, along with production and distribution, means we’re able to sell our items at extremely low prices, available exclusively from our stores and online.
In the run-up to Decathlon’s 40th anniversary, the company’s activities experienced a sharp rise in 2015, with the opening of 140 new stores across the world, taking us over the symbolic 1,000 mark. New distribution markets, such as Slovakia and Thailand, have also welcomed their first Decathlon stores. At the end of 2015, Decathlon brand products were available in 23 countries via a network of 1021 stores.
Our team mates worldwide
team mates worldwide
Growth in number of team mates
Breakdown of team mates by geographical area
Breakdown of team mates by age
Breakdown of team mates by activity
Breakdown of team mates by gender
Our activities worldwide
Breakdown of turnover in 2015:
Growth in turnover (in billions of Euros):
Our areas of activity
Decathlon teams carry out different activities in these areas: retailing on-line and through physical stores, transport and logistics, and support services.
Africa zone: Morocco
Asia zone: China, Taiwan, Thailand
America zone: Brazil
Europe zone: France, Spain, Italy, Poland, Portugal, Germany, Belgium, Hungary, UK, Romania, Czech Republic, Turkey, Netherlands, Sweden, Bulgaria, Croatia, Slovakia
India zone: India
Russia zone: Russia
Number of stores (31/12/15)
New points of sale in 2015
Breakdown of our POS by country:
|Country||Number of stores||Opening|
|Great China (Taiwan included)||166||51|
|PASSION BRAND STORES||8||1|
– 45 warehouses and logistics platforms worldwide
– 20 Passion Brands, Decathlon’s own brands (more information at corporate.decathlon.com)
– 944 million products sold
average score awarded to Decathlon products by customers
Our production areas
Decathlon teams organise product manufacturing with subcontractors and are physically present in several countries, working from production offices located near to the manufacturing sites.
Africa production area: Morocco, Tunisia, Egypt, Mauritius
America production area: Brazil
North Asia production area: China, Taiwan, South Korea
South-east Asia production area: Cambodia, Indonesia, Singapore, Thailand, Vietnam
South-west Asia production area: Bangladesh, India, Sri Lanka
Europe production area: France, Italy, Portugal, Romania, Turkey
CIS (commonwealth of independent states) production area: Russia