Decathlon in figures

Vitality and Responsibility : both of these values, values that Decathlon has been founded on for the last 40 years, are shared by more than 70,000 team mates worldwide. Being bold, thinking outside the box and pushing the boundaries – this is what guides everything we do.

Our teams have been serving sportspeople since 1976, working at the heart of the action so as to understand their needs. Decathlon’s product managers, designers and engineers have all stood pitch, court, track and pool-side in order to fine-tune our highly innovative products.

For us, sport is first and foremost a source of enjoyment and well-being. This is why our 20 Passion brands offer products designed to make it easier to enjoy sport, regardless of user age or ability.

Overseeing product design like this, along with production and distribution, means we’re able to sell our items at extremely low prices, available exclusively from our stores and online.

In the run-up to Decathlon’s 40th anniversary, the company’s activities experienced a sharp rise in 2015, with the opening of 140 new stores across the world, taking us over the symbolic 1,000 mark. New distribution markets, such as Slovakia and Thailand, have also welcomed their first Decathlon stores. At the end of 2015, Decathlon brand products were available in 23 countries via a network of 1021 stores.

 

Our team mates worldwide

71,707

team mates worldwide

Growth in number of team mates

Breakdown of team mates by geographical area

Breakdown of team mates by age

Breakdown of team mates by activity

Breakdown of team mates by gender

Our activities worldwide

2015 turnover:

€9.1 billion

annual turnover

Breakdown of turnover in 2015:

Growth in turnover (in billions of Euros):

Our areas of activity

Decathlon teams carry out different activities in these areas: retailing on-line and through physical stores, transport and logistics, and support services.

MAP ACTIVITÉ EN
Where we are active

Africa zone: Morocco
Asia zone: China, Taiwan, Thailand
America zone: Brazil
Europe zone: France, Spain, Italy, Poland, Portugal, Germany, Belgium, Hungary, UK, Romania, Czech Republic, Turkey, Netherlands, Sweden, Bulgaria, Croatia, Slovakia
India zone: India
Russia zone: Russia

Our stores:

1021

Number of stores (31/12/15)

140

New points of sale in 2015

Breakdown of our POS by country:

CountryNumber of storesOpening
France286
Spain13310
Italy1066
Great China (Taiwan included)16651
Poland452
Portugal285
Hungary171
Germany263
Belgium253
Brazil191
United Kingdom192
Russia3915
Romania174
Netherlands61
Turkey156
Czech Republic9
Sweden1
Bulgaria4
Croatia32
Morocco42
Slovakia33
Thailand55
SUB-TOTAL1 013139
PASSION BRAND STORES81
TOTAL1 021140

– 45 warehouses and logistics platforms worldwide
– 20 Passion Brands, Decathlon’s own brands (more information at corporate.decathlon.com)
– 944 million products sold

4.23/5

average score awarded to Decathlon products by customers

Our production areas

Decathlon teams organise product manufacturing with subcontractors and are physically present in several countries, working from production offices located near to the manufacturing sites.

MAP PROD EN
Our production areas

Africa production area: Morocco, Tunisia, Egypt, Mauritius
America production area: Brazil
North Asia production area: China, Taiwan, South Korea
South-east Asia production area: Cambodia, Indonesia, Singapore, Thailand, Vietnam
South-west Asia production area: Bangladesh, India, Sri Lanka
Europe production area: France, Italy, Portugal, Romania, Turkey
CIS (commonwealth of independent states) production area: Russia

22

production countries

41

production offices